EMCOR Group (UK) Launches Brand Building Campaign

-Integrated Marketing Programme Across TV And Business Media To Support Strategy Targeting Key Market Sectors-

6th July 2009

 

EMCOR Group (UK) is pleased to announce the launch of the first television and print advertising campaign in its 100 year history, in a move designed to strengthen awareness of the brand and spearhead EMCOR's drive forward in all of its key markets. EMCOR Group (UK) provides engineering services, facilities management and sustainable business solutions for a diverse range of private and public sector organisations.

 

Demonstrating EMCOR's strength in the marketplace, particularly in education, custodial, pharmaceutical, healthcare, transportation and public sector, the print and broadcast advertising campaign is designed to increase EMCOR's brand awareness and reinforce its position as one of the leading engineering and facilities management companies in the UK. The advertising campaign is also complemented by other elements such as a website re-design, PR, events and direct marketing, making it a fully integrated brand building campaign.

 

Featuring advertising on the UK business television channels of Bloomberg News and CNBC Europe, in addition to Time Magazine – believed to be firsts in the industry in the UK – the advertisements will reference EMCOR's environmental services and capabilities.  EMCOR Group (UK)'s campaign follows the formula for success established by its parent company, EMCOR Group, Inc., which enabled it to build brand awareness up to 95% among its target audience. EMCOR is now a global leader in mechanical and electrical construction, energy infrastructure, and facilities services and has been named the 2009 World's Most Admired Company in the Engineering and Construction Industry by Fortune Magazine, and America's Best Managed Company in the Construction Industry.

 

"We are strong operationally, and we have an enviable client list, as well as a long track record of successful projects; we also have a reputation for performance, and we are well known for our quality work and positive relationships across both our engineering and facilities management businesses - but as a brand we could be known more widely," commented Mr. Keith Chanter, CEO, EMCOR Group (UK). "This brand building campaign is the largest we've ever undertaken in the UK and will help maintain the momentum we've created in both our marketing programme and our operational business strategy. It's a message to the market that we have no intention of standing still, even during these tough times."

 

Notes to editors

About EMCOR Group, Inc.

A Fortune 500 company with estimated 2009 base revenues of $6.0 - $6.3 billion, EMCOR Group, Inc. (NYSE: EME) is a global leader in mechanical and electrical construction, energy infrastructure, and facilities services. A leading provider of critical infrastructure systems, EMCOR gives life to new structures and sustains life in existing ones by its planning, installing, operating, maintaining, and protecting the sophisticated and dynamic systems that create facility environments---such as electrical, mechanical, lighting, air conditioning, heating, security, fire protection, and power generation systems---in virtually every sector of the economy and for a diverse range of businesses, organizations and government. EMCOR represents a rare combination of broad reach with local execution, combining the strength of an industry leader with the knowledge and care of 170 locations. The 28,000 skilled employees of EMCOR have made the company, in the eyes of leading business publications, amongst the "World's Most Admired" and "Best Managed". EMCOR's diversity---in terms of the services it provides, the industries it serves and the geography it spans---has enabled it to create a stable platform for sustained results. The Company's strong financial position has enabled it to attract and retain among the best local and regional talent, to undertake and complete the most ambitious projects, and to redefine and shape the future of the construction and facilities services industry. Additional information on EMCOR can be found at www.EMCORGroup.com.

 

About EMCOR Group (UK) plc

With over 100 years experience in the UK market, EMCOR Group (UK) plc provides engineering services, facilities management and sustainable business solutions through its two businesses--- EMCOR Engineering Services and EMCOR Facilities Services. EMCOR UK is a wholly owned subsidiary of EMCOR Group, Inc. (NYSE:EME).

 

This release may contain certain forward-looking statements within the meaning of the Private Securities Reform Act of 1995. Any such comments are based upon information available to EMCOR management's perception thereof, as of this date, and EMCOR assumes no obligation to update any such forward-looking statements. These forward-looking statements may include statements regarding market opportunities, market share growth, gross profit, project mix, projects with varying profit margins, and selling, general and administrative expenses. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Accordingly these statements are no guarantee of future performance. Such risk and uncertainties include, but are not limited to, adverse effects of general economic conditions, changes in the political environment, changes in the specific markets for EMCOR's services, adverse business conditions, availability of adequate levels of surety bonding, increased competition, unfavorable labor productivity, mix of business, and risks associated with foreign operations. Certain of the risks and factors associated with EMCOR's business are also discussed in the Company's 2008 Form 10-K and in other reports filed from time to time with the Securities and Exchange Commission. All these risks and factors should be taken into account in evaluating any forward-looking statements.